A Memoir by
Robert Krause

An entertaining and remarkable memoir describing a person’s drive and determination to succeed in life; all fueled by the insatiable passion of loving turtles. A world renowned pet industry executive turned conservationist describes his life’s story of “Following his Passion” and tells how the love of a turtle guided this unbelievable journey.

“Entrepreneurs always display a passion for what they want to do and Bob’s passion for the small animal world was a dream come true. You will be amazed by his accomplishments.”

— Jim Dougherty, President/Founder of PetsMart.

“…much more than turtle stories: at its heart are lessons learned, and the rewards of allowing your passions to drive your life’s journeys and experiences!”

— Rick Hudson, President of the Turtle Survival Alliance.


”Bob Krause is larger-than-life. Grab yourself a nice latte or other drink of choice and prepare to travel with a true turtle-loving maverick!”

— Gary Bagnall, President/Founder of Zoo Med.

”As you begin reading Bob’s stories you’ll see the most piquant examples of a life well lived and most importantly with purpose.”

— Ty Park, President/Founder of Iguanaland Zoo.



Years ago, I pursued writing a book on the life history of one of my favorite tortoises, the (Pyxis) Spider Tortoise of Madagascar. Then, after spending countless hours of writing, gathering information, and establishing my format, I felt that the topic may not have been popular enough to warrant doing it. It’s all still sitting in a cabinet in my office. Someday it may raise its head again.

Then several people encouraged me to write again. Suggestions were for a book on the history of the pet industry, or on my experiences in turtle and tortoise breeding and conservation, or maybe one on my experiences in International travel. In deciding what direction to take, I did a lot of thinking as to what the topic should be. I started going through my old files and notes, and I was amazed by how much information I had accumulated. I had writings from my school days through my career path and then into turtle and tortoise conservation. I had documented my passion for travel, my challenges in business, and my animal husbandry, including my current turtle endeavors. I had already written several published articles on various subjects, and then one day a close friend insisted I write my memoir. It turned out that all my past writings became fodder for what turned out to be a seventy-plus year journey of following my turtle passion.

As a result, I decided that my memoir would be titled TURTLING: Following my Passion. This title best describes my journey as a child with my exposure to, and love for, reptiles, which led to a most exhilarating career. It is my detailed recollections of my worldwide experiences in the pet industry, describing its evolution from the 1960s through where it is today. 

Starting out as a hobbyist and becoming a reptile and small animal breeder/supplier, I went from a multistore pet retailer into wholesaling pet supplies. Then, after importing and designing pet products, I transitioned into a premium manufacturer, selling my products into major markets throughout the world. During these times, I witnessed the evolution of the new reptile industry and where it is today. My experiences, including the times I stumbled, are carefully covered, including my personal relationships with my valued employees as well as the people in all segments. I thoroughly loved my company and the pet industry, but at the right time it was as if I had a crystal ball, and a guiding force navigated my exit strategy. Then, after working for a publicly traded company for a few years, I went full circle and am now back with my initial passion, the animals, contributing my time to turtle and tortoise conservation and education.

Now available, TURTLING: Following my Passion covers both my personal and professional experiences as I traveled throughout the world and is delivered to the reader in an informative, enlightening, and entertaining memoir for young entrepreneurs, pet industry people, and reptile enthusiasts alike!

I thank each and every one of you for being a part of my journey.

Bob Krause

About Bob

Bob Krause was only four years old when he discovered his lifelong passion. As a reward for helping her carry the shopping bags, his mother bought him a little green turtle from the pet department of a Woolworths in Chicago, Illinois. The love affair began and Bob’s passion for turtles became a lot more than a hobby. In time, it would lead him into a mind-boggling entrepreneurial career that put him at the vanguard of today’s billion-dollar pet industry, and would allow him to travel to places that his four-year-old self could never have even dreamed of.

Bob now lives with his wife Denise on the Gulf Coast of Florida, staying active in various conservation efforts, turtle and otherwise.